Plan the product story
Connect the room scene, product details and offer-led message.
BABYFAIR.
Social creative · Product campaign · UGC
SELECTED WORK / 01
SMALL ROOMS.
BIG PERSONALITY.
A playful product campaign for children’s bedrooms.
A room to
grow into.
Soft upholstery, flower-shaped headboards and bedrooms full of personality. This selection of Babyfair creative puts the product in a world parents and children can picture themselves in.
Warm room scenes sit alongside close-up details, bold campaign lines and playful doodles. The square carousel and portrait ads share a recognisable look, with an offer-led version extending the same visual language.
One idea.
Different voices.
Designed ads and a direct-to-camera product demonstration bring different ways into the same story: what the bed looks like, how it feels and how it fits into family life.
IN MOTION
A closer look, in her own words.
The UGC film combines a direct-to-camera introduction with a hands-on look at the bed.
HOW THE WORK COMES TOGETHER
Build the creative
Bring the styled product imagery and UGC demonstration into a consistent campaign.
Shape it for social
Use square carousel and portrait executions to give the campaign different ways into the feed.
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