KINDRED.

01 / KINDRED

Three locations.
One shared identity.

Bringing three locations together takes more than a new name. It takes a clear identity, a connected online presence and marketing that gives people a reason to choose each space.

Creative 3 Media worked with the team behind Custom House Square to develop the Kindred brand, bringing Custom House Square, Flax House and Victoria House together as one collection.

Over the past couple of years, that work has grown into a close partnership covering websites, Google and Meta advertising, LinkedIn, social media, filming and podcasts. With most of their properties now at almost full occupancy, we’re proud to support a family business that continues to grow in the heart of Belfast.

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A brand that brings the collection together.

The brief was to give all three locations a place within the wider Kindred story.

We helped move the identity beyond Custom House Square alone, creating a shared brand that could represent the full collection while allowing each location to retain its own character.

That gave the business a clearer way to present its spaces, promote its locations and build recognition across everything from its websites to its advertising.

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Making every location part of the conversation.

Each property needed visibility. Our role was to help prospective customers discover the collection and understand what each location could offer.

We set up websites and managed Google and Meta campaigns to support enquiries across the business. Alongside this, we managed Kindred’s LinkedIn presence and social media, keeping the locations, people and activity in front of its audience.

The work covered both the ongoing promotion of the properties and specific campaigns for events, meetings and the different ways people could use the spaces.

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Showing the life inside the buildings.

The spaces are only part of what makes Kindred appealing. The people and company culture give the brand its personality.

Through filmed content, podcasts and regular social coverage, we helped showcase what happens across the collection: the team, the conversations, the events and the everyday moments that make each location feel welcoming.

This gave Kindred a growing bank of content rooted in its own business, helping prospective customers get a feel for the experience before stepping through the door.

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A local team, close to the action.

Both businesses are based in Belfast city centre, which has made the relationship especially hands-on.

We can be on site quickly to record content, capture an occasion or respond when the team needs something. That proximity helps us keep the marketing connected to what is actually happening across the locations.

Over time, we’ve become familiar with their people, their properties and the way they work. It means less time getting up to speed and more time making useful work together.

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Supporting a collection that is filling up.

Most of Kindred’s properties are now at almost full occupancy.

Our work has supported that wider success by keeping the collection visible, giving each location a clear presence and connecting brand content with paid campaigns designed to generate interest and enquiries.

It is an ongoing relationship, with the marketing adapting as the business’s needs change, from promoting available space to supporting events and showcasing the community within the collection.

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Two Belfast businesses. A shared pride in the work.

Working with Kindred has brought together a family business and our small, experienced team in a partnership built on trust, access and regular collaboration.

We’re proud of the brand we’ve helped shape and the work we continue to produce. Just as importantly, we enjoy working with the people behind it.

For Kindred, it means having one team that understands the business and can carry its story across branding, websites, content and advertising.