Find the personal story
Put the customer and the tailoring experience at the centre of the creative.
LOUIS COPELAND.
Campaign design · Retail photography · Social creative
SELECTED WORK / 05
TAILORED
AROUND YOU.
Tailoring, personal service and a distinctive social campaign.
The person.
The process.
The details.
A vivid blue campaign composition puts the customer at the centre of the tailoring story. Oversized typography and complementary views of the suit create an opening with a clear point of focus.
The supporting work moves closer: a consultation in store, fabric swatches, garment details and a fitting collage. Together, the images show the personal service behind the finished look.
Craft, brought
into focus.
The campaign design is supported by photography of the real retail setting. Texture, colour and the exchange between adviser and customer give the work its depth.
HOW THE WORK COMES TOGETHER
Capture the service
Show the consultation, fabric and garment details in the retail setting.
Design the campaign
Connect those images through campaign typography and finished social layouts.
Your next chapter
starts here.
Let’s talk about what you need to achieve, then make a plan to get you there.
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